E-mail Marketing

Email marketing is a form of Direct marketing which uses electronic-mails as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

- Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

- Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.

- Adding advertisements in emails sent by other companies to their customers